Business and Marketing Plan - 3 Months

Eastwestmed Research has developed this plan to help you build your practice. We suggest that you follow these proven plans for your success.

News Releases: Attached are a series of news release.

You will need to call the local medias (newspapers, publications, radio and TV) and get their fax numbers or look them up in directories you will find at the library or use a service such as www.infoUSA.com to acquire the list.. The news release program is designed to inform and get you published by these media. Or to create a human interest story so they will come out and visit you and do a complete story on you. This will give you great exposure on your practice. Remember the media is always looking for stories, 90% of them come from news releases. The first month's news release has the same body copy only a different headline. The headline is how the media judges whether they are interested in your story on not. Send the news releases out a week apart with the different caption/headlines each week. At the end of the first month start sending out the second set of news releases and so on for three month. You never know which head line will capture the attention of the news department.

Access our library of Acutron Mentor and Eastwestmed Logos and Graphics here.




Yellow Pages:
Each practice should include in their yellow page an advertising a blurb about the equipment. Take the features from the news release copy and work them into the ad for the yellow pages. Because the yellow pages is a timely issue, call your phone book directory person right away, whereas, not to miss the deadline for yellow pages advertising. Stress the benefit of the equipment, not the name of the equipment.



Web Site:
If you have a web site please add the Acutron Mentor information to it as well. If you do not have a web site, we can assist you in getting one built. Eastwestmed has contracted with a firm in Arizona that can completely develop and build a web site or just a few pages for you. Please call us for complete details.



Coupons:
Many practices use coupon advertising to offer free treatments, x-rays etc. If you are using this format, perhaps you might offer a free ten minute treatment on the equipment as part of the promotion, they are an effective marketing tool. In most cases you can buy an area located within your immediate area in lots of 5 or 10K.



Co-op Advertising:
If you are in an area where there are a number of different practices using the Acutron Mentor Equipment. You may wish to set up a co-op for advertising program. Please call corporate for a list of other practices using our equipment in your area. Generally a group of users place a larger advertisement and share the cost. It can usually be coordinated by the media person themselves, they are anxious for the business. This is a great way of getting mass exposure and reduced cost.



Radio Commercial:
This is a 60 second commercial. 99% of all radio station only do 60 Second Spots. All radio stations will produce the 60 second spot for you as long as it is straight copy and does not involve talent. You may ask them to add a little background music as well. Format: Background music soft sounds, waterfall, birds etc ( a quiet environment background)



Open Commercial ( 5 seconds of sounds as above) Copy:
Ahhh ... To relax and be pain free was only as dream last month. But after visiting ( your practice name) I found relief! You know many of you suffer from chronic pain, lower back pain, sports injuries, and accident injuries and have sought out numerous methods of relief. (Practice name) now offers natural healing in pain relief through Eastwestmed technology. This is a gentle, non abrasive and pain free method of pain relief and healing, the instrument is directed to the exact point of pain or discomfort and within a short period of time I experienced and great improvement in my condition. Let me also say that Acutron treatments shortened my treatment times and the road to recovery. (practice name) has specialized in the treat of pain relief for (years) an I feel this new addition of the Acutron Mentor Eastwestmed to their practice will help you as it did me. Give 'em a call and see for your self. That's ( practice name, address and phone number.) Close out with sounds.



Open House:
This is a fun, inexpensive and highly effective way to draw new patients to your practice. You can use your office, a local health food store or bookstore. Make flyers announcing the time, date and location, stating that people coming will receive free Eastwestmed pain control treatments that are free of any stinging or uncomfortable sensations. Don't forget to announce juice, tea and cookies! When people come, give them your practice brochure or card, ask them where their pain is, and then give them a 3 - 5 minute Acutron Mentor treatment. Mainly focus on probe treatment, as it is quicker and yields rapid results. Test the patient's range of motion of the affected part before and after so he or she can see the change. Explain how it will probably take 3 - 6 treatments to gain full resolution of their condition.



Health Fairs:
This is a proven way to sign up new patients. Rent a table at a health fair, or set up in a public place with permission that attracts many passers-by. Put up a sign- free sample Pain Control treatments with painless high-tech Eastwestmed device. As you treat people, make sure the sound of the Acutron Mentor unit is turned up so others can hear it. Curiosity will prevail, and soon you will have a crowd of people watching and waiting their turns.


Eastwestmed Inc.
13422 N. Cave Creek Road, Suite 2
Phoenix, Arizona 85022

For More Info:
Call: 888-803-7397
Fax:
602-992-2455

 
“I continue to be astounded by the effectiveness of the Acutron Mentor”
-JanAllen,LAc
(Redondo Beach, CA)
“After becoming familiar your Acutron stimulator, I consider it to be an instrument of the highest order.”                           
- Nguyen Van Nghi, M.D., Director (French Review of Traditional Chinese Medicine, Marseilles, France)
“I've had just phenomenal results with the Acutron Mentor....You can use it for so many applications.”
-Margie Simmons-Stuper, Sports Medicine Therapist, (Mesa, AZ)
Click here for more testimonials and clinical accounts from Acutron Mentor users